Who i am

I’m a journalist, editor and content strategist with nearly 20 years of experience across newsrooms, magazines, agencies and brands in the UK and Middle East. My work has been published everywhere from The National to Condé Nast Traveller and British Vogue, and I’ve led editorial teams, launched publications, and shaped brand narratives for clients ranging from Toyota to Dubai World Trade Centre. These days, I split my time between feature writing, editorial consultancy, and running Desert Prose, a growing platform and newsletter for media freelancers working across the Middle East.

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